For more than 20 years, I’ve helped education, SaaS, media, and family-focused organizations turn complicated growth problems into clear stories, stronger systems, and measurable results.
I grew up in New Jersey and studied at Temple University before earning my MBA from Liberty University. Over the last 20-plus years, I’ve built brands, marketing teams, customer journeys, and growth systems across education, SaaS, media, and family-focused businesses.
I’m a builder at heart. I can set the direction in the leadership meeting, then work alongside the team to sharpen the message, rebuild the journey, launch the campaign, and make sure the numbers tell us what to do next.
My wife, Andrea, and I are high school sweethearts. We now have two kids in college, which is both hard to believe and a constant reminder of how quickly the decisions families make become the lives they build. That perspective has shaped my career and the way I approach marketing: listen carefully, solve the real problem, and never lose sight of the people on the other side of the work.
Identity work, local campaigns, and enrollment creative designed to make every school distinctive—and every message actionable.
Roanoke Valley Family became the region’s leading parenting resource—combining editorial content, advertising partnerships, digital media, and six annual events that connected more than 10,000 parents and children.
It’s the result of the story, systems, and customer experience working together.
Connected brand, local marketing, paid media, SEO, content, websites, CRM, and enrollment strategy across a fast-growing national network.
Redesigned follow-up, automation, messaging, and the path from first inquiry to school tour.
Discovery Days gave families a reason to visit, experience the schools, and take the next step.
Grew a trusted local media brand through publishing, partnerships, advertising, and live family events.
Developed positioning, lifecycle strategy, webinars, sales enablement, referral programs, and complementary-vendor partnerships.
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I’m always open to a smart conversation about marketing leadership, consulting, or a business that needs a stronger path to growth.